The Secret Sauce Workshop — a live experience for founders who want to find what makes their business worth talking about, worth funding, and worth building around.
Whether you have an idea or an existing business — this is where you start.
Join the WaitlistYou have an idea but don't know where to begin — and you don't want to waste two years figuring it out the hard way.
You're putting in the work but something isn't moving. You're too close to your own business to see what's missing.
You have traction but don't know how to talk to investors — and you're worried it shows in the room.
Whatever the stuck looks like — the answer is usually the same. You just can't see it from the inside. That's what the Secret Sauce Workshop is for.
A live experience for founders at any stage — whether you have an idea or an existing business — who want to find what makes them worth talking about, worth funding, and worth building around.
You want to build something but don't know how to validate it, position it, or get your first customer. We'll find the secret sauce before you spend a dollar building it.
You're in it but something isn't clicking. You can't see it from the inside. We'll find what's working, what isn't, and what to build around.
Private advisory for founders who want someone in the room with them. On your brand, your strategy, or your raise. Up to three founders at a time.
Not because someone told me to — I just couldn't help it. By 21 I had one that made the Wall Street Journal. By 23 I was running an incubator helping other founders build theirs. Over a hundred of them before I was done.
Eventually I ended up in venture capital — evaluating businesses, backing founders, learning what actually separates the ones that work from the ones that don't. I've since built a network of hundreds of angel investors and continue to invest alongside them.
Right now I'm building two ventures of my own — a protein cappuccino brand called Morning and a longevity fitness studio called Iso Club. I believe you never master this. You just keep building, testing, and learning.
Here's what I know after all of it: every great business has a secret sauce. I bring real operator experience and investor pattern recognition to help you find yours — and work with you to build around it.
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